About the Client
Nightdress.pk is a niche e-commerce store selling nightwear, lingerie, and intimate fashion apparel in Pakistan. The site lacked structured SEO, quality content, and user-focused design when it approached RankMizer for complete brand and traffic growth. This e-commerce SEO case study highlights how we built traffic, rankings, and revenue in a competitive niche using consistent product-focused optimization.
Initial Audit Snapshot
When the project began, the site was already hit by Google due to core updates and had:
- Poor UI, blank spaces, and low conversion potential
- Thin, AI-generated, or duplicated content
- No keyword-driven blog articles or product clustering
- Weak authority and backlinks
- Technical issues (slow speed, non-responsive pages, no schema)
What We Planned & Achieved
| Objective | Outcome |
| Revamp UI/UX and homepage content | ✅ Completed |
| Optimize 10+ products daily with SEO-focused content | ✅ Achieved |
| Target keyword-rich product categories (nighty, bra, night dress, etc.) | ✅ Ranked successfully |
| Build 300+ backlinks monthly & secure guest posts | ✅ Delivered |
| Launch blog content plan targeting product search terms | ✅ Executed |
| Improve rankings for both broad and micro product-related and category-specific keywords | ✅ Done |
| Boost organic traffic and keyword footprint | ✅ 5K+ traffic at peak, 1,500+ keywords |
SEO Execution
This SEO case study breaks down the exact steps we took to bring Nightdress.pk back from a Google hit penalty to profitable visibility. We handled everything in-house:
Product SEO (Daily Publishing)
- Optimized 10+ products daily
- Created valuable content for each product and category page
- Titles, H1s, meta descriptions, alt tags, schema
- Focused on product keywords like sexy night dress, net bra, nighty for women, etc.
- Created SEO-friendly URLs and descriptions targeting real user intent
Blog Content Strategy
- Created and published blog articles targeting long-tail informational queries
- Linked articles internally to drive traffic to products
Off-Page & Backlinks
- Built 300+ manual backlinks/month
- Secured do-follow guest posts from niche sites
- Focused on competitor backlink profiles for edge
Technical SEO
- Fixed mobile responsiveness
- Improved Core Web Vitals and page speed
- Added product schema and review markup
Proof of Results
| Metric | Outcome |
| Organic Traffic | Peaked at 10K+/month, later dropped to 569 after SEO paused |
| Keywords | Rose to 1.5K+, currently 913 active keywords |
| Domain Rating (Ahrefs) | Increased from 7 → 25 |
| Backlinks | Grew to 59.6K+, from just 500+ at the start |
| Product Keyword Rankings | Dominant across categories like nighty, bra, lingerie, sexy night dress |
Ahrefs Stats (Current + Last Year)
Income Stats
We helped the website recover and grow from Oct 2023 to June 2024. Unfortunately, the project ended by the client due to budget constraints, despite full execution and growth.
It was standing on around 5k monthly organic traffic, driving 5+ lac pkr per month income at the time of project termination.
Final Takeaway
This e-commerce SEO case study proves that even low-budget fashion stores can thrive through targeted execution. Nightdress.pk hit all the performance goals within 8 months. We recovered and ranked the site purely through keyword-focused product SEO, proving that consistency and technical excellence can beat budget limits when executed right.
Even after the project ended, the structure and rankings we built stayed and kept growing over time, showing how strong foundational SEO can create long-term resilience.
