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SEO is essential for the home industry because most customers search online for local services like repairs, maintenance, or installations. A strong SEO strategy helps businesses rank higher in search results, making them more visible to potential customers. It targets local searches, driving traffic from the right audience within a service area. Effective SEO builds trust, establishes authority, and increases leads by ensuring your business is found when customers need services like plumbing, roofing, or HVAC repair.